Business news contains a huge amount of valuable information that is invisible to plain eye. Until now it has been hard to discover because events and concepts can be expressed in dozens of different ways. A regular search engine would require trying out all word combinations, which besides being cumbersome does not guarantee the results.
Smart search is based on semantic technology. A third generation search technology understands the ideas and events like humans do. Machine learning based search technology finds the news and documents based on the concepts. For instance, you might want to French retailers who have improved sales guidance. The second-generation search engines fail to find the relevant documents due to different approach. Kontoor finds you exactly the right answer.